Shortening is prepared from vegetable oil or animal fat and is solid at room temperature. Shortening made by hydrogenation of vegetable oils such as Soy, Palm or Cottonseed are commonly used in applications such as bakery, snacks & savory products, and confectionery products. Shortening is added to the flour before baking, in order to prevent lengthening of gluten strands and to avoid formation of tough matrix. As shortening contains saturated fats, unsaturated fats and trans-fat, it is enriched in calories. Therefore, most of the companies are changing their shortening product portfolio towards trans-fat free, to tap potential market of low calorie food.
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The ‘Shortenings Market Research Report 2018-2026’ is an efficient and detailed study on the present situation by focusing on the global market. Study report offers key statistical information on the market situation of the manufacturers and is a beneficial source of advice and guidance for companies and persons involved in the industry. At the start, the study report offers a basic outlook of the industry containing its introduction, applications, and manufacturing technology. Also, the report scrutinizes the international key market players in-depth.
Market Dynamics:
Increasing demand for baked goods, globally is creating a conducive environment for growth of global shortenings market. According to Coherent Market Insights’ analysis, per capita consumption of bakery products in Germany, France, and the U.K. was 85.5 kilograms, 71.5 kilograms, and 47.3 kilograms, respectively, in 2017.
However, availability of alternatives to shortenings such as butter and stringent government regulations on use of unsaturated fatty acids in food products are some of the factors restraining growth of the shortenings market. In 2015, U.S. Food and Drug Administration decided that unsaturated fatty acids are not considered as a safe food additive, due to health risk associated with consumption of these. Therefore, companies are focusing on development of products that are alternative to shortening. Moreover, use of shortenings in food products is highly dependent on requirement of the final properties of end products. For instance, some people prefer butter over shortening as butter offer richer flavor and crispier texture.
Excessive consumption of high calorie shortening leads to risk of cardiovascular diseases. Therefore, consumers are shifting their preference towards low calorie products, which represents immense opportunity for growth of the low calorie shortening in the global shortenings market throughout the forecast period.
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Key Vendors of Shortenings:
Key players operating in the global shortenings market include Archer Daniels Midland Company, Cargill Incorporated, Bunge Limited, Wilmar International Limited., Ventura Foods, LLC, Conagra Brands, Associated British Foods PLC, and AAK AB.
Several companies that manufacture shortening are adopting various organic and inorganic growth strategies, in order to sustain their market position. Mergers, acquisitions and expansions in various geographies, and new product launches are some of key strategies followed by major players in the shortenings market. For instance, in October 2016, Cargill Incorporated launched five new bakery shortening products under its Regal product line. The new Regal bakery shortenings include Regal Icing Shortening NH, Regal Donut Fry Shortening, Regal Puff Pastry Shortening, Regal Cake & Icing Shortening, and Regal All Purpose Shortening. These products were strategically launched to meet rising demand for shortening from bakery industries. Such activities are creating a conducive environment for growth of the market.
Regions Covered In This Study Report:
• Americas
• APAC
• EMEA
Key questions answered by study report of Shortenings:
• What will the market size be in upcoming years and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
There Are Multiple Chapter to Display the Global Market Some of Them As Follow:
Chapter 1, Definition, Specifications and Classification of Market , Applications of Market , Market Segment by Regions;
Chapter 2, Manufacturing Cost Structure, Raw Material and Suppliers, Manufacturing Process, Industry Chain Structure;
Chapter 3, Technical Data and Manufacturing Plants Analysis of Shortenings , Capacity and Commercial Production Date, Manufacturing Plants Distribution, R&D Status and Technology Source, Raw Materials Sources Analysis;
Chapter 4, Overall Market Analysis, Capacity Analysis (Company Segment), Sales Analysis (Company Segment), Sales Price Analysis (Company Segment);
Chapter 5 and 6, Regional Market Analysis that includes United States, China, Europe, Japan, Korea & Taiwan, Market Analysis (by Type);
Chapter 7 and 8, The Shortenings Segment Market Analysis (by Application) Major Manufacturers Analysis of Shortenings ;
Chapter 9, Market Trend Analysis, Regional Market Trend, Market Trend by Product Type Natural preservative, Chemical preservative, Market Trend by Application;
Chapter 10, Regional Marketing Type Analysis, International Trade Type Analysis, Supply Chain Analysis;
Chapter 11, The Consumers Analysis of Global Shortenings ;
Chapter 12, Shortenings Research Findings and Conclusion, Appendix, methodology and data source;
Chapter 13, 14 and 15, Sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source.
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Why this is useful Report to you:
- This report provides pin-point analysis for changing competitive dynamics
- It provides a forward looking perspective on different factors driving or restraining market growth
- It provides a six-year forecast assessed on the basis of how the market is predicted to grow
- It helps in understanding the key product segments and their future
- It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
- It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments.
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